The Technology Trends For 2023 That Will Take Your Restaurant To The Next Level

With the ever-growing opportunities that new technologies provide, restaurants have started implementing novel solutions to their operations to remain competitive in a market characterised by digital transformation. This post will dive deep into the essential technological changes every restaurant needs to implement to stay competitive.

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Table of Contents

In 1965, Gordon Moore stated that roughly every two years, the number of transistors on microchips would double. Commonly referred to as Moore’s Law, this phenomenon has been widely implemented to showcase the rapid advancement of computational technology.

With the ever-growing opportunities that new technologies provide, restaurants have started implementing novel solutions to their operations to remain competitive in a market characterised by digital transformation. This post will dive deep into the essential technological changes every restaurant needs to implement to stay competitive.

Increased use of restaurant- based mobile apps

Ease of access to mobile devices has promoted restaurants to tailor their desktop websites to be mobile-friendly while many take the next step and provide a mobile app to their clients. The change from a website to an app has been rapid due to the onset of the Covid pandemic, which caused many clients to switch to apps that allowed them to order food.

App development had previously been an expensive process that only larger chains could afford, but nowadays, getting an app for your restaurant is cheaper and more accessible than ever due to SaaS companies.

Integration across platforms and POS systems

Integrations with point-of-sale systems have restructured the way restaurants work. Although not novel, their recent integrations with online ordering systems, kitchen display programs, self-ordering kiosks, and cloud technology have made tracking sales and ordering efficient and convenient.

Another recent integration and one of the key developments is restaurant chains offering automatic membership in their loyalty programs for customers who download their respective mobile app. This creates a win-win situation, where customers who are most loyal to the restaurant get a discount and other members-only offers as a thank you gift. 

Loyal customers generate 30% more revenue than non-loyal (based on MyLoyal internal data), which is why having an easy-to-access loyalty program is of utmost importance.

Value of guest data & technology to access it in one place

Each visit to the restaurant by a customer generates a lot of valuable information that needs to be collected to plan effective sales and marketing tactics that can be used for:

  • Table turnover optimization
  • Operations improvement
  • Lifetime value and repeat customer trends
  • Sales forecasting
  • Customer profiling and segmentation

 

For example, understanding the sales data per hour can reveal opportunities in operations and help to understand how to plan the shifts. Likewise, analysis of the collected data from your system can be used to identify why certain products sell well, who ordered what and other front-of-house insights.

Recent technological developments have allowed us to combine data from your payments and reservations system to construct a full customer profile and give you the information to provide customers with the best service possible. 

Furthermore, what’s even more important is having a good overview of the information and its use. According to Financesonline, 56% of consumers want to know how restaurants use collected personal data. Having the data in one place makes it accessible and transparent for customers.

The rise of the All-in-one platform

Besides the use of technology to track customer behaviour, a growing number of restaurants are adopting platforms that also allow them to monitor their internal operations efficiently. Of course, the traditional pen-and-paper methods still have their place. Still, by adopting technological solutions for management control, restaurants can expect to streamline their efficiency and thus also provide better service for their customers.

Examples of how you can use technology for internal management:

  • Conducting daily employee pre-shift and post-shift wellness checks.
  • Monitoring the fulfilment of sanitation and cleanliness protocols plus the ability to communicate new government regulations instantly
  • Managings restaurant-based compliance covering regional regulations tailored for each location, along with access to corporation-wide quality and safety protocols.
  • Food safety and temperature monitoring and getting a detailed overview of the returned dishes by customers

The technology trends for 2023 conclusion

This post has shown that adapting trends to your restaurant benefits the business and the client. Although it is important to remember that every restaurant is unique, and there is no silver bullet to make your business stand out, it’s essential to consider the different ways you can implement the trends.

Curious about the solutions that will allow you to get the most out of the trends?

Write to us if you want to learn more about the technological solutions used in a modern restaurant.

Looking forward to hearing from you.

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