Create a hyper personalised program
Discover everything you need to know about the different loyalty programmes available and what they can do for your business.
Create a personalised solution that can guide, better, revenue driving decisions, faster. Here you can find all examples of loyalty programmes.
Retail / Entertainment / Restaurants chains
Point-based program
Point-based programs are probably the loyalty program you are most familiar with. Customers accumulate points with each purchase, visit stores, or sometimes share or invite new users to join! Point programmes encourage customers to increase their basket size and spend more to earn more points.
Did you know 66% of customers say the ability to earn rewards will change their spending behaviour? With our solution, clients can offer their customers the opportunity to exchange their accumulated points for freebies, service rewards or other perks!
Read about the pros and cons in our blog!
Program benefits:
Easy to engage
and understand
Motivates to
buy more
Eliminates price
discounting
Retail / Entertainment / Restaurants chains
Tiered Loyalty Program
You might be familiar with this one! Tiered loyalty programs are a type of program where customers are rewarded different benefits depending on their level. Clients often rank their customers into groups or tiers based on their spending, lifetime value or tenure with a brand.
Once your customers reach a certain level, they will “unlock” new perks and benefits! Incentives can range from free shipping/delivery to more monetary rewards like discounts or gifts. Tiered loyalty provides consumers with a goal; the higher the tier, the more exclusive and better the rewards are!
Tired loyalty is a very effective program as it establishes an emotional connection with the customers; Naturally, this leads to longer-term engagement and, therefore, deeper loyalty.
Read more in our blog!
Program benefits:
Clear earn & reward benefits for customers
Simplified customer
segmentation
Shield yourself
from competition
Simplified customer
segmentation
Shield yourself
from competition
Clear earn & reward benefits for customers
Coffee chains/ Entertainment / Retail
Subscription/premium loyalty program
Sometimes referred to as premium loyalty, this programme is slightly different from the classical program.
Subscription loyalty programmes see customers gain an immediate and ongoing benefit from a participation fee.
For subscription loyalty to succeed, customers must see proof of value, meaning initial rewards will need to be more significant. Still, your business can gain higher customer value from its customers! Subscription loyalty can suit a wide variety of business models.
A recent report done by McKinsey shows that customers are 62% more likely to spend on a brand that they pay a subscription.
The report also discovered that customers engagement rates are higher, strong programs have continuous engagement that elevate a programs value.
Subscription fees can be recurring or a one-time purchase. Successful campaigns included Sephora and Amazon Prime.
Program benefits:
Higher ROI
Creates a new
revenue stream
Enhances customer
engagement
Entertainment / Luxury retail
Community loyalty program
Arguably the most unique loyalty program, mainly being found as an add-on to other loyalty programs.
Community loyalty programmes focus on providing the opportunity for customers to interact with like-minded people.
By becoming a member, customers gain access to discounts and rewards, plus the opportunity to join a community of similar people. Creating communities can bring many benefits to your business, boosting your brand image and elevating your existing loyalty program!
Communities provided the space for customers to leave or read reviews and opinions of products.
Read more in our blog!
Program benefits:
Boost brand image
significantly
Add unlimited number
of communites
Build brand
advocacy
Restaurants chains / Retail
Cash - back loyalty program
Cash-back is the longest and the easiest loyalty program and originate from the long history of bank cards business.
This program could be the most accessible program for the customers. It is always easy to calculate benefits right away as each 1Eur spend gives % cash-back. Simple!
Cash-back loyalty program encourages repeat customers by helping them save money on their next purchase (spending = saving).
Program benefits:
Increase repeat
buying behaviour
Easy to calculate
awards
Easy to calculate
awards
All
Hybrid program
In todays world, the one size fits all rule does not always work.
We are seeing an increasing trend of hybrid programs, where clients combine tier-based loyalty programs with subscription service or community service on top.
Combining point based program with tiered based service reward and digital stamps – this could be a program for you.
Reach out to us and we will help to find the best loyalty program for your business
