Loyalty Programs

Create a hyper personalised program

Discover everything you need to know about the different loyalty programmes available and what they can do for your business.

Create a personalised solution that can guide, better, revenue driving decisions, faster. Here you can find all examples of loyalty programmes.

Types Of Loyalty Programmes
Point-Based Program

Retail / Entertainment / Restaurants chains

Point-based program

Point-based programs are probably the loyalty program you are most familiar with. Customers accumulate points with each purchase, visit stores, or sometimes share or invite new users to join! Point programmes encourage customers to increase their basket size and spend more to earn more points.

Did you know 66% of customers say the ability to earn rewards will change their spending behaviour?With our solution, clients can offer their customers the opportunity to exchange their accumulated points for freebies, service rewards or other perks!

Point-Based Program

Program benefits:

Easy to engage
and understand

Motivates to
buy more

Eliminates price
discounting

Retail / Entertainment / Restaurants chains

Tier-Based Loyalty Program

You might be familiar with this one! Tiered loyalty programs are a type of program where customers are rewarded different benefits depending on their level. Clients often rank their customers into groups or tiers based on their spending, lifetime value or tenure with a brand.

Once your customers reach a certain level, they will “unlock” new perks and benefits! Incentives can range from free shipping/delivery to more monetary rewards like discounts or gifts. Tiered loyalty provides consumers with a goal; the higher the tier, the more exclusive and better the rewards are!

Tired loyalty is a very effective program as it establishes an emotional connection with the customers; Naturally, this leads to longer-term engagement and, therefore, deeper loyalty.

Tier-Based Loyalty Program

Program benefits:

Clear earn & reward benefits for customers

Simplified customer
segmentation

Shield yourself
from competition

Simplified customer
segmentation

Shield yourself
from competition

Clear earn & reward benefits for customers

Subscription/Premium Loyalty Program

Coffee chains/ Entertainment / Retail

Subscription/premium loyalty program

Sometimes referred to as premium loyalty, this programme is slightly different from the classical program.

Subscription loyalty programmes see customers gain an immediate and ongoing benefit from a participation fee.

For subscription loyalty to succeed, customers must see proof of value, meaning initial rewards will need to be more significant. Still, your business can gain higher customer value from its customers! Subscription loyalty can suit a wide variety of business models.

A recent report done by McKinsey shows that customers are 62% more likely to spend on a brand that they pay a subscription.

The report also discovered that customers engagement rates are higher, strong programs have continuous engagement that elevate a programs value.

Subscription fees can be recurring or a one-time purchase. Successful campaigns included Sephora and Amazon Prime.

Subscription/Premium Loyalty Program

Program benefits:

Higher ROI

Creates a new
revenue stream

Enhances customer
engagement

Entertainment / Luxury retail

Community loyalty program

Arguably the most unique loyalty program, mainly being found as an add-on to other loyalty programs.

Community loyalty programmes focus on providing the opportunity for customers to interact with like-minded people.

By becoming a member, customers gain access to discounts and rewards, plus the opportunity to join a community of similar people. Creating communities can bring many benefits to your business, boosting not only your brand image but also elevating your existing loyalty program!

Communities provided the space for customers to leave or read reviews and opinions of products.

Community Loyalty Program

Program benefits:

Boost brand image
significantly

Add unlimited number
of communites

Build brand
advocacy

Cash - Back Loyalty Program

Restaurants chains / Retail

Cash - back loyalty program

Cash-back is the longest and the easiest loyalty program and originate from the long history of bank cards business.

This program could be the most accessible program for the customers. It is always easy to calculate benefits right away as each 1Eur spend gives % cash-back. Simple!

Cash-back loyalty program encourages repeat customers by helping them save money on their next purchase (spending = saving).

Cash - Back Loyalty Program

Program benefits:

Increase repeat
buying behaviour

Easy to calculate
awards

Easy to calculate
awards

All

Hybrid program

In todays world, the one size fits all rule does not always work.

We are seeing an increasing trend of hybrid programs, where clients combine tier-based loyalty programs with subscription service or community service on top.

Combining point based program with tiered based service reward and digital stamps – this could be a program for you.

Reach out to us and we will help to find the best loyalty program for your business

Hybrid Program

Program benefits:

Improves customer
experience

Supports
brand building

Provides flexibility

Start your loyalty program today!