“Do you want a stamp card for your coffee?” asked the coffee seller. At that moment, Peter realized there had to be a more efficient way to handle loyalty cards.

He identified the market’s lack of alternative solutions, especially for small businesses. He searched for an idea that could meet the needs of these smaller businesses and discovered Loyalzoo, an English loyalty provider. The concept behind Loyalzoo was that small businesses could join a shared app with others and offer stamp cards and points through the app. The clever aspect was that consumers could have all their stamp cards and points from various small shops collected in one app.

Then he contacted Torben Nordal Clausen to inquire about starting Loyalzoo in Denmark. Torben, our current chairman, was enthusiastic about the idea, and the two headed to London.

Unfortunately, they couldn’t secure any rights with Loyalzoo in Scandinavia, and the idea fell through.

Peter refused to give up. He decided to reach out to an old friend from high school to inquire about the cost of starting their own venture. They received an offer, and thus began the journey. This is where MyLoyal was born!