A big thank you to our former loyal customer! 

Earn Rewards for Every Bite

Despite their closure, Letz Sushi is still fondly remembered for providing a special and professional dining experience to each and every customer they served.

Discovered how Letz Sushi strengthened its customer engagement and omnichannel experience through their loyalty app.

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LETZ SUSHI was the largest sushi chain in Denmark, with 21 restaurants across the Copenhagen Metropolitan Area and Aarhus. Unfortunately, after over 20 years of providing sustainable sushi, Letz Sushi made the decision to close their restaurants.


Letz Sushi’s goal was to create a fully integrated loyalty and takeaway app, which would improve customer loyalty, increase purchase frequency, and provide more customer insights through first-party data.


Letz Sushi faced multiple challenges, including the inability to reward loyal customers, difficulties engaging with customers through social media, and a lack of essential customer insights, which hindered their understanding of buying behaviour.


Letz Sushi’s Loyalty Program and App were designed to reward loyal customers whether they ordered takeaway or dined in. With each purchase, customers earned points and unlocked exclusive offers and discounts as they reached new tiers. The integrated takeaway system ensured rewards were smoothly earned and redeemed across all channels, fostering a strong, personalised, and loyal customer community. The app also enabled direct communication through personalised push notifications. Additionally, MyLoyal provided an in-depth customer analytics hub, helping the Letz Sushi’s marketing team effectively segment customers, analyse behaviour, and closely monitor engagement.

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Fully Integrated Take-away Solution

Full seamless take-away integration provides a comprehensive omnichannel experience. With your loyalty app, your customers can easily order their favorite meals and earn loyalty points seamlessly through the app. A hassle-free experience that allows customers to order, redeem and earn rewards in just a few clicks with no need to repeatedly enter personal information.

Letz Sushi Takeaway Screen
Linked Payment Card

Payment card linked loyalty

Frictionless loyalty-earning is a great way to improve customer experience and drive more traffic. For example, the Letz Sushi customers linked their payment card once in-app and instantly start to auto-earn every time they pay using their card no matter the channel they buy.

Linked Payment Card

Digital Stamp Cards

Digital Stamps rewards loyal customers with free products based on the number of visits or overall spending. Simply make purchases, collect stamps, and redeem them for free products.

Letz Sushi Scratch Card Game Screen


Enjoy entertaining games, including scratch cards and quizzes, where users can compete for a chance to win exclusive prizes.

Letz Sushi Scratch Card Game Screen

Offers and News

With the MyLoyal platform, Letz Sushi could communicated with customers directly through in-app push messages, providing tailored offers based on their past purchase history or general promotions, news, and events.

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Key Takeaways of LETZ SUSHI
Loyalty Program

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Letz App New Iphone

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