Great, you have a hold of a lot of data. Now what to do with it? Roll up your sleeves; it is time to deep dive into your data ( also known as inflow). You can now see how your programme is performing and how your new contact/consumer base is developing. How exciting!
The data you’re looking at is high-quality data, thanks to those registration forms, and has provided the perfect base for you to begin to investigate your standard demographics, i.e., age, gender, location etc.
Now, this step is crucial – it is important as any areas of concern can be picked up early. This is the perfect time to put together strategies to widen your base and target the right customers (or start getting them back).